To enhance storytelling and keep the content engaging, the series incorporates 2D animations that creatively illustrate the narratives and concepts shared by CPChem leadership.
This combination of insightful interviews and visual storytelling brings the company’s cultural values to life, making the initiative’s goals and messages both memorable and impactful.
Because each video focused on a different topic featuring a different member of leadership, pre-production for this project needed to be cohesive yet individualized, requiring 4 days of filming total, pre-interview research, and strategies for incorporating animation to help explain the content.
Interview subjects were filmed on green screen to allow flexibility on backgrounds and also to assist in the visual effect of transitioning from live to animated footage.
Our post-production team designed and animated the sequences used in this series, maintaining enough simplicity so as to not overstep budgetary restrictions.
