It's crucial to develop cohesive company-wide strategies that can help guide team members all throughout your organization. But too often, those strategies end up as meaningless buzzwords that don't translate into real action. We scripted and produced this video for CP Chem to help them bring their guiding principle of "Transformational Growth" to life. Our goal was to show how transformational growth fits into many different perspectives within the company and inspire by showing the passion that is behind it.