Far surpassing fundraising goals, this product launch video released on Kickstarter introduced technology fans to a never-before-seen in-home VR gaming experience with the most realistic range of movement capabilities.
This video hypes the product while educating viewers on the tech involved, encouraging early adopters to be the first in line to invest in the Omni One.
When Cut to Create first began to work with Virtuix in 2012, they were still in the initial stages of developing a crowdfunding campaign for their highly sophisticated VR gaming platform, the Omni.
Their goals at the time were:
1) Develop a cohesive marketing style from the ground up, which was in line with the Virtuix brand
2) Clearly explain the tech involved for what was, at the time, an unfamiliar and revolutionary tech device
3) Engage the highest number of viewers and spur them to action in order to achieve Virtuix’s crowdfunding goals.
After working closely with Virtuix to develop their marketing style and translate this to video, we used high-end 3D graphics to explain how the Omni works in an easy-to-digest way.
Raised $150k in the first 2 hours, $1.1 million total
This project challenged us to learn about a completely new product, in an exciting industry, and figure out how best to capture it in action.
We also wanted to showcase real people trying the product and see their authentic reactions to its capabilities, which would require filming at live, public events.
Filming took place in a variety of locations including an airplane hanger, at CES in Las Vegas, a mall, and various events in Houston and Austin.
Original Music and green screen compositing helped create excitement for this successful Kickstarter campaign.
