The WaterWipes Clean Team took advantage of National Chocolate Ice Cream day with a guerilla marketing-style hunt to find messy children who needed a safe, easy way to get all that delicious chocolate off their faces. Our production crew captured b roll footage of this event as well as still photography and delivered these raw assets to WaterWipes for their promotional use.
Wherever there is chocolate ice cream, you will find them. Wherever kids have sticky hands, they’ll be there. Wherever general cleanliness is threatened on-the-go, you’ll find… WaterWipes, the world’s purest baby wipes!
We followed the WaterWipes gang as they shared their gifts with kids and moms all over town, like an elite, face-wiping team of cleanliness ninjas.
We organized the filming schedule and location access, coordinated video participants and strategized a clear visual story that would capture the event.
It was hot and the chocolate ice cream was tasty, but we were focused on set capturing dynamic shots of the Water Wipes team and their interaction with the community.
Working closely with the Water Wipes team allowed for a seamless transition from our production crew to their post-production team who were able to take our footage and create this cohesive, energetic hype piece.
Finding a location and planning our production day to the minute were essential to this project. After touring various parks around Houston we landed on Levy Park. We used our time at Levy to plan out shots and perspectives that would work for the timing of our shoot day.
After securing our filming location we spent weeks creating the wardrobes, finding and securing the best looking mopeds, casting actors, and making sure everything fit just right.
To maximize the impact of the WaterWipes event, we partnered with Troy Fields Photography to capture a vibrant collection of still photography alongside our video coverage. The images highlight attendee interactions, product experiences, brand activations, and event details, creating a versatile library of assets for social media, marketing campaigns, PR, and future promotional efforts.
