Even storied institutions such as the legal firm Norton Rose Fulbright know that celebrations are important. That’s why they prepared for their 100th birthday with a year-long series of video content to share at various events throughout the celebration.
This package includes highlights of the firm’s rich history, key milestones, and the evolution of its global presence. It features interviews with long-standing partners and employees, reflections on the firm’s achievements, and a look at its impact on the legal industry.
Through archival footage, dynamic visuals, and personal anecdotes, the videos celebrate Norton Rose Fulbright’s legacy and its continued commitment to excellence over the past century.
This project gave us the opportunity to deeply research the history of Norton Rose Fulbright, including meeting with present-day and retired leadership, and diving into the 1995 classic, “The History of Norton Rose”. We worked closely with the firm to access archival photos and files to build our arsenal of assets.
Because this project was intended for release over time, filming was also spread out across the year, balancing an efficient shooting schedule with maximizing the schedules of participants with busy schedules.
Our post-production team developed branded assets to be used throughout the celebratory campaign to give it a consistent feel that ties them together, despite being of varied styles and subject matter.