In order to produce a successful Kickstarter video for Mistbox, we needed to explain the wastefulness of conventional air conditioning and the impending global need to increase air conditioning efficiency.
It was also important to introduce the people behind the technology, their passion for the project, and how the technology actually works.
In order to do the last part, we used 3D animation to break apart the product and show the inner-workings and ease of installation.
Explain the science behind the tech, Explain the environmental benefits, and Introduce subscription service
Animation was utilized to help establish the purpose and functionality of the product and the science behind its operation was broken down in an easily digestible script. Product footage and interviews with the people behind the MIstbox were filmed in studio and combined with high-end graphics to showcase the inner workings of the product.
Fundraising goal surpassed, raising over $75k in 48 hours, Over $220,000 raised via Kickstarter, Over $310,000 raised via IndieGoGo
CLIENT TESTIMONIAL
“I chose to work with Cut to Create after doing my homework on a number of companies. As a perfectionist, I found I was amongst kindred spirits during the shoot. Cut to Create’s production capabilities are evident in their portfolio, but it was their understanding and adapting to my vision that was most noteworthy.”
