Using talking points provided by the client, Cut to Create scripted, produced, and edited this video using real UniCarriers employees to demonstrate the values and culture of the company in a natural and authentic setting.
Using non-actors, it’s necessary to create a supportive environment on set and find the best way to highlight each participants strengths in the post-production process.
We went out to the location a few weeks before the shoot day to pick out the exact locations we would film each scene and come up with a minute-by-minute production plan.
