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Our crew travelled to Chicago to meet 86 year-old artist and photographer, Ruth LaSure and document her relationship with the ambassadors at the Capital One Café. Through this edit, we hope to document Ruth’s tenacious spirit and creativity and the mutually impactful relationship between Capital One and the local community.
The Capital One Cafe in Chicago, IL is about more than just financial services. In this branded video, we hear about 86-year old artist and photographer Ruth Lasure who enjoys the Capital One Cafe as a place to find community, share ideas with the Capital One Ambassadors, and spread the kind of inspiration that keeps her work going.
Position Capital One as a community-building support network for all types of people, including artists and other creatives.
Over the course of just one day, our crew filmed with Ruth at various locations around Chicago, and we captured two-camera interviews with Ruth as well as two Capital One Ambassadors who have a close relationship with her. Through those interviews we see how the relationship between Capital One and their customers is bi-directional and not one-sided, as the Capital One Ambassadors benefit personally and professionally from their relationships with customers, humanizing the company. Along with the long-form video, we produced various social edits for further use online.
2024 PLATINUM VIDDY AWARD WINNER
(Non-Broadcast | Long Form Videos > 3 Minutes)
As one of the oldest, largest, and most respected awards in the industry, the Viddy awards recognizes excellence in digital video. Platinum Awards are given to projects that don’t just exceed industry standards, but exemplify an exceptional level of writing, producing, filming, or editing.
Coordinate with KCM to strategize and plan travel and filming schedule, preinterview with Ruth and Capital One Cafe ambassadors, research compelling b roll opportunities
Fly to Chicago, eat hot dog, film for a day with Ruth and friends around town
In our post-production process we meticulously organized and reviewed all footage to ensure every moment captured Ruth’s inspiring story. We carefully crafted the narrative, focusing on the authentic connection between Ruth and the community. Through thoughtful editing, color grading, and sound design, we brought the story to life, emphasizing the warmth and welcoming atmosphere of the Capital One Café while highlighting Ruth’s journey in a way that resonates with viewers.
