GoodPop is a brand that believes in doing good in everything they do, which includes philanthropy, sustainability, and work in the community, and they want their customers to feel good about purchasing their products beyond just the delicous flavor and high quality ingredients.
This video uses previously recorded footage and photography supplied by GoodPop, along with motion graphics designed by our post-production animators whose look and feel is meant to project the positive vibe of GoodPop’s brand culture, centered on the “All The Good in GoodPop” campaign messaging.
This video was produced to be featured on their main website, and is also linked to via QR code on every package of GoodPop sold across the country.
GoodPop wanted to inspire customers and make them feel as good about the company as they feel about the product.
Images and soundbites from various GoodPop outreach events and volunteer efforts exemplify the company’s commitment to their ideals/community. A QR code linking to the video was placed on all packaging to highlight the GoodPop culture at the same time the customer enjoys the product. The video is also featured as part of the “Mission” page of their website, cementing the link between the company, the product, and their commitment to meeting the highest standards of social and environmental impact.
2024 PLATINUM VIDDY AWARD WINNER : As one of the oldest, largest, and most respected awards in the industry, the Viddy awards recognizes excellence in digital video. Platinum Awards are given to projects that don’t just exceed industry standards, but exemplify an exceptional level of writing, producing, filming, or editing.
CLIENT TESTIMONIAL
“I’d highly recommend using Cut to Create. Zach and his team at Cut to Create are awesome, they did some fantastic videos for our company. They were able to convey our company and brand story perfectly in a 1 minute video. Also, they’re honest, stayed within budget and are super easy to work with – which can be rare when working with talented creatives.”
