Each video highlights the durability, performance, and versatility of these trucks, with customers explaining how Cat Lift trucks have enhanced their productivity and operations.
The testimonials provide authentic feedback, demonstrating why businesses trust Cat Lift trucks for their material handling needs.
Demonstrate the reliability, efficiency, and safety benefits of Cat Lift trucks in a variety of settings and industries.
Visit real Cat Lift truck users to capture authentic interviews expressing their experiences with the product.
In the edit, we maximized visually exciting footage of the trucks with sound bites selected to give the viewer some background information on the clients while expressing the value of the lift trucks that’s consistent with Logisnext’s marketing goals and branding.
In our pre-production phase, we kick things off with meetings involving the location team and interview subjects to understand their operations and how they utilize Cat® Lift Trucks.
We conduct a virtual location scout to get a clear view of the environment before we set foot on site.
Finally, we prepare a detailed call sheet that includes a minute-by-minute schedule, a comprehensive shot list, and a carefully crafted questions list to ensure everything runs smoothly on the day of the shoot.
Because these videos are part of a package, it’s necessary to strategize how each Cat lift truck case study can utilize interviews which speak to each customer’s unique experience while maintaining a consistently branded look and feel.
With the experience that we have with the Logisnext brand, plus maintaining a nearly identical crew for each of these shoots helps us ensure stylistic consistency while allowing us to look for fresh opportunities to add value to our filming days.
Our on-set crew is pretty skilled at making a warehouse look cool, but once you drop the footage off with Post-production, they really make it sing.
With the addition of dynamic cuts, finely crafted sound bites, expert color grading, and custom music, these pieces come together as valuable marketing assets for Logisnext to use on their website, social media videos, at in-person events, or other marketing video needs.
CLIENT TESTIMONIAL
“Learn from the time I spent trying to find a quality film crew and just hire Cut to Create. Our industry is manufacturing/warehousing and it can be difficult to make a warehouse look cool, but somehow Cut to Create always does it. I also really appreciate when I don’t have to constantly monitor a vendor. I tell Zach what I want and what I’m trying to achieve, and he executes flawlessly. From the initial concept meeting to post-production, Cut To Create is way ahead of any other video production company.”
