This video series represents a multi-faceted view of Archrock, from its operational strengths and employee experiences to interactive online content. These videos are designed to reach different segments of Archrock’s audience, while maintaining a consistent tone and visual style.
The Brand Overview video offers a comprehensive look at Archrock, covering the company’s mission, services, and industry impact. It highlights key aspects of Archrock’s operations, technology, and market position.
The Employee Testimonials feature real employees, and shares personal experiences and insights about working at Archrock, showcasing the company culture and overall employee satisfaction.
We also created a series of dynamic GIFs designed to play on a loop on Archrock’s website. These GIFs capture key visual moments from the Brand Overview and Employee Testimonials, providing an engaging and interactive way to highlight the company’s brand and culture online.
During our pre-production phase, we conducted an in-person scout of our filming locations in Colorado. This allowed us to pinpoint ideal spots for interviews and prioritize must-have shots, while also identifying bonus shots if time allowed. The project involved a lot of logistics, but thanks to our detailed planning, we were fully prepared to capture a wealth of content efficiently in a short timeframe.
In our production phase, we traveled to Colorado with a dedicated four-person crew, arriving on location before sunrise to take full advantage of the stunning morning light for the most cinematic footage. After capturing breathtaking shots along the Colorado Front Range, we embarked on a scenic drive across the state, navigating through the Rockies to film additional testimonials in Rifle, CO.
In our post-production phase, we meticulously organized all the footage for both our testimonial package and brand overview. After refining the story structure for each video, we decided to enhance the narrative by incorporating dynamic text graphics to highlight key talking points, ensuring the final edits were both engaging and impactful.
Our goals for the Archrock video package were to create a series of compelling content that offered a comprehensive overview of what Archrock does and what it’s like to work there. This included producing individual employee testimonials that could each stand on their own and capturing a series of b-roll clips showcasing Archrock’s operations. These clips were later transformed into GIFs for dynamic rotation on the Archrock website homepage, ensuring a visually engaging and informative experience for viewers.
Our approach to the Archrock video package was rooted in storytelling and visual impact. We began by understanding Archrock’s core values and operations, then carefully crafted a narrative that highlighted both the company’s mission and the employee experience. We filmed a mix of powerful testimonials and dynamic b-roll, ensuring each piece could stand alone or work together as part of a cohesive series. This allowed us to deliver a versatile set of content, including GIFs for their website, that effectively communicated Archrock’s story to their audience.
The results of our video package for Archrock were outstanding, successfully capturing the essence of the company and its culture. The series of videos provided a clear and engaging overview of Archrock’s operations and the employee experience, with each testimonial resonating on its own while contributing to a unified narrative. The dynamic b-roll clips, transformed into eye-catching GIFs, added visual appeal to the Archrock website, effectively enhancing their online presence and engaging their audience.
