The folks who work in Capital Implementation take on such complex projects and work so well together as a team, it’s almost like they have superpowers, like the Justice League or something.
Riffing on that concept, we gave the graphics in this overview a comic book feel, with animated elements flying in and out of the broll like little bits of magic, and featured various members of the team in hero-like visuals.
This concept allowed us to tell a somewhat complex story in a more fun, digestible way.
The second video captures a customer testimonial, highlighting the positive experiences and value that Air Liquide’s services bring to clients.
Together, these videos effectively communicate the department’s expertise and the company’s strong reputation.
Step number one on this project was for us to wrap our heads around Capital Implementation and how they work. Using materials provided by CI regarding how they operate, we synthesized each step of the process to the simplest components and provided storyboard/visual examples of how we might incorporate the superhero theme of the video.
We love a walk and talk, and boy does it give that sense of energy that oftentimes doesn’t come out so strong when professionals are discussing their roles. One of the important features of CI is how the process moves through each phase, so the constant motion also helps illustrate the seamless transition from one part of CI to the next.
Can we just take a minute to admire the little squiggles and swirlies that dance around and make paperwork look fun? Have you thanked an animator recently?
