The ad follows the journey of a photon traveling from the sun, depicting its path to a solar panel in New York City.
As the photon hits the panel, it illustrates how solar energy is harnessed and converted to power the city’s grid.
This creative approach visually demonstrates the impact of solar energy and highlights the benefits of 174 Power Global’s rooftop solar solutions in contributing to a sustainable future.
The commercial effectively combines storytelling with visual innovation to capture the viewer’s attention and convey the importance of renewable energy.
174 Power Global wanted to create a (:30) second broadcast spot to explain the meaning behind their name and encourage potential business customers to seek more information. With our partners at MassFX, we presented several different design concepts and the photorealistic style of animation was selected.
Scope of work included a location scout, scripting, voice over talent casting, and one day of filming in Houston, TX.
Our edit team collaborated with MassFX to combine professional voice narration, licensed stock assets, photorealistic visual effects [VFX] and original sound design.
