For Logisnext’s presence at MODEX 2026 inside Mercedes-Benz Stadium, we set out to create something that could stop people in their tracks… and then keep them there.
This wasn’t a traditional video. It was a loop. No sound reliance. No beginning or end. Just pure visual momentum designed to pull you in at any moment and make you want to stay.
We started in pre-production, dialing in every detail through extensive scouting and storyboarding. The goal was clear: showcase how Rocla and Jungheinrich Automated Guided Vehicles work together to execute complex warehouse operations. Not as separate systems, but as a seamless, intelligent collaboration.
On set, we leaned into that idea visually. Using bold, colored lighting that blended each brand’s signature palette, we created a unified look that feels both distinct and cohesive. The kind of imagery that doesn’t just sit on a screen, it glows, moves, and demands attention.
Then came the real challenge.
The screen itself.
A massive, unconventional triangular display with a final output resolution of 5280 × 2000. No templates. No shortcuts. Every frame had to be composed, balanced, and often mirrored to live naturally within a shape that most content is never designed for.
In post, we built a high-energy visual loop layered with sharp, informative text graphics that communicate the power and precision of these automated solutions without slowing the pace. The result is a piece that works from any entry point, delivering clarity, movement, and impact in seconds.
This is what happens when design, technology, and storytelling all lock into the same system.
One screen. One loop. Endless engagement.
BEHIND THE SCENES
