Mistbox was preparing to launch their unique product on Kickstarter and needed an explainer video that covered the product features and the science behind it, environmental benefits, and subscription service.

Animation was utilized to help establish the purpose and functionality of the product and the science behind its operation was broken down in an easily digestible script. Product footage and interviews with the people behind the Mistbox were filmed in studio and combined with high end graphics to showcase the inner workings of the product.

Mistbox quickly surpassed their fundraising goal, raising over $75k in 48 hours, and ultimately over $220,000 was raised via Kickstarter and over $310,000 raised via IndieGoGo.